By Choice

                                                                        Each passing day poses a new question that is applicable to all buyers and traders. There is no doubt that online shopping portals are emerging like monsoon rain but the main question still remains unanswered. How many of them survive the stiff competition?  On the other hand, overflow of online portals slows down footfall in stores as people prefer to purchase from the comforts of their homes or offices (although it is questionable as to how much comfort one can get in an office atmosphere except for the salary at the end of the month). Brick and Mortar stores these days are facing a different problem as people are not flocking in huge numbers which was a norm till a few years back. Despite the fact that every store has i...

                                            If you are doing any business and you have a product (or series of products) which is up for sale you primary target to sell it in volumes. But you often face numerous hurdles. Problem of selling your product gets more hectic and herculean when you have no idea about the minds of your customers. It’s a proven fact that today’s customers are spoilt for choices . Every other day one or more company is emerging on the surface with a new product and promising its customers with hell lot of quality and benefits. Numerous marketing theories, uncountable marketing gurus and trillions of solutions are available but what you are going to take? How do you plan to read your customers’ minds? Do you really know what tickles their brains? Do you really know how to convince your customers to put their trust on your products? Do you really ...

            Are you planning to set up a new business or should I say in today’s term a ‘start-up’ ? People who are independent, creative and love to explore new things life, along with a passion for adventure, are always prone to do something on their own.  They don’t mind the odds and stay focused throughout to pursue their dreams.  Their passions are commendable, so is their wish to establish a whole new idea in front of everybody in this world. They take risks, they put their hard-earned money from their previous careers and they almost give up their social lives just to attain the goal they are aiming for.  Even then, not all of them are able to create the buzz. Why they fail while others have the chance to see the light of success? There are few reasons behind this. a) Planning fails to blend with Passion: This is quite common which mostly seen in the young minds and over-enthusiastic souls. In their pursuit of passion they...

Before we jump into any conclusion, let me clear the air first. The headline is bit incomplete and can create confusion, so here goes the explanation – I am talking about the use and effect of media platforms for the benefit of ourcustomers . In reality, I am still facing the problem of convincing my clients (or customers whichever way you may call it) about the utility and impact of virtual media. There are people who belong to the old school and not ready to give up on mainstream media platforms while preferring to stay away from the virtual world. There can be many reasons behind it and sometime they too have validpoints in support of their actions against virtual media. Virtual media is relatively new and it’s not yet tested against all odds whereas main stream media platforms have some records and results stored over more than hundred years to show the world. Virtual media on the other hand can claim its impact’s authenticity by showing ever-growing instant data & f...

Hold your business. If you really want to make it Big then just hold it for few seconds, few minutes, few days or few months. Timing is everything and we all know it very well. How do we define the perfect timing to execute our plans Everyday millions and billions of creative minds trying their best to properly express the brands’ message to its target audience but not everyone is getting the same result or success. The result by any means doesn’t negate their extreme passion towards their profession.  I believe that with their works, strategies, creativity, ideas and execution along with measured discipline they are always giving their best. Each one of the is trying to translate the depth of a brand’s personality into perceivable communication, in other words ‘IDEAS’ is what always strengthens their style of breathing life into advertising, branding, typography and communication. I am really proud to find myself in that league of minds that have succeeded in the whir...

              Weekend is over and it’s time to get down to the job in hand. You are still in the zone of last Saturday’s party mode and moment you enter the office, the scene is giving a complete different viewpoint. Let’s first not assume what to expect and what not because it is Monday . You must always expect the unexpected in all Mondays. Routines and planning can go for a toss at any point of time just because Mondays’ are full of surprises. Why? First of all, this is the start of the week and everyone seems to in a state ofconfusion despite the fact everyone planned everything for this week. Everyone is updating routine and schedule to streamline pending tasks for the rest of the days.  In order to do that they are trying to approach everyone they need to clear up the Monday mess. You suddenly find all the works need total attention exactly at the same time giving you no option for juggle. But you still try to make your way till...

Success decides what you are. You can come from any place, any race, and any economic & financial condition that will not prevent you to get the success, provided you are willing to work towards that goal. Each one is defined by the rate of success in life. Success is not privy to a certain section of people who are enjoying the luxury of hereditary wealth nor to that section, which holds the top position of power in the society or in the administration. Success comes to those who want it really badly. Success needs planning. Planning for Preparation Planning for Thinking Planning how to Dream Success Planning for Resource Gathering Here, I would love to give one small ‘howler’ – If  you are determined enough you are not going to get the success you are looking for despite all the foolproof planning. Your determination will fuel all the plans to drive you towards goal .  Self-motivation is important to fortify the determination as success isn’t a magic that...

        The choice of course is yours. What I am trying to fathom is, why there are two options for success? Top spot in the podium only has one place then why you are opting for another one? One cannot be in two places at the same time with a wish to claim the same success. Why some of the companies and individuals are madly going after fake followers? Are they lack self-belief or they don’t even trust their own dreams?  The simple formula is you earn your success withyour hard work and passion in the same way; you retain the same success with more hard work and passion. If you have it then you can win it all the time.   In simple terms, you can either aim for short-term success to enjoy that certain moment or you can create your success to weather all storms for a longer period of time. Success depends on your will and to be very honest you can always dictate the term of your success, provided you are willing to work for it very hard. Combinati...

                            If you are the owner of any Android mobile phone, then you must have witnessed continuous updating process of different software and apps.  Sometimes it is irritating but at the long run it proves to be beneficial for every one of us. We all need smooth performances and hassle-free from our smartphones and all the applications installed in them. Why I am telling you all this? The answer is. I just wanted to know one thing from everyone of us who render their professional services toour clients – Are we updating ourselves on a regular basis to provide our clients and customers a hassle-free smooth experience? In this changing world of business and economy, business, marketing and advertising related problems are posing newer challenges everyday and our old acquired skills are put to test all the time.  Solutions sometimes are hard to come by due to the changing nature o...

People like us who provide our services and expertise in communication, content, advertising, social media marketing and planning are sometimes try to overestimate our capabilities thus denying client or customer’s basic needs. Agreed, we have loads of experiences and we have already served millions and billions of clients with varied requirements. But, does that mean we have to allow complacency within ourselves? Are we banking on our ego as an expert too much? Are we allowing ourselves to listen to everything that our clients or customers are saying? Are we claiming that we know everything of every business of every client that we are handling?  We must be better than Google for sure! Are we overestimating our capabilities? We have never asked these questions to ourselves ever. Sometimes, when we go for a client pitch or client comes to us seeking professional help , we only try to steer them to take our road for our benefits.  We fail to remind ourselves that our g...

                        Social media is a boon to business, let’s admit that first. Businessesare booming , customers are getting involved and companies are getting live feedback and loads of authentic data. Everything seems to be working in the right manner in the right direction. This positive swelling of social media platforms gives rise to many more social media platforms and applications. Everyone is claiming that their product is the best for business . The question is how   you are going to prove that?  Who will authenticate the validity of all the success claims? Right now there are more than Sixty (60) social media platforms from where one can boost the business. Of course there are few leaders in this long list of sixty participants and rest of the pack are trying really hard to catch up and that will of course take some time. Meanwhile, let us concentrate on the main question that I have posed i...

Everyone is seeking and sticking into just one word, ‘Originality.’ In this over-crowded world of brands and commodities finding one tiny place in the minds of a customer is getting hard day-by-day.  To stand out from the crowd every organisation is constantly looking for something ‘Original.’ One cannot deny the importance of originality while establishing and positioning any brand to its specific orbit.  The way trillions and zillions of people, companies and brands are seeking ‘originality’ it seems that ‘Originality’ is available in abundance. In reality, ‘Original is just losing its steam in the dry desert or may be lost treasure forever. Creating Original content is a hell lot of tough task than it seems at the start. Problem starts to creep in when you want to set your tone and focus ofcommunication as all the words are available in the ‘dictionary ‘  and almost all the words are being used and over used before being discard completely. So, whatever you wri...

Remember the proverb – Jack of All Trades, Master of None? This seems to be apt for all of you who try to do everything on your own. If you are trying build your business then concentrate only those things you are good at and leave rest of the duties and responsibilitie s to others. You actually can have the main idea and set the goal for yourself and for others.  It is always advisable that you must not commit yourself completely to everything that is happening around your business. Recruit the skills and the intelligence that are needed for the specific segments and try to keep a tab at their activities. Every subject needs the attention of a specialist. Specialist knows how to deal with the matters that may need complete attention and focus from them.  In broader sense you can develop an idea about what’s going on around your dream project or business but devoting full time & attention to each of the department can lead to a business disaster. There are few thi...

Success of your brand depends on your customers before anything else. Whatever you do in social media or in mainstream media are aimed at your customers. Customers’ verdict on your brand always has the final say. This means you always need to look for customer feedback to take your brand’s success in a new level. But feedback is not only the mode of engagement you are looking into when we are talking about absolute success of your brand. You need constant activities to keep your brand in the vicinity of all the customers that you are targeting. This means you need a compact and comprehensive planning for your customer to deliver the brand’s message . Interacting with your customers on a regular basis will give both of you a chance to know each other and develop a feeling of mutual understanding. This is like a relationship and you are continuously dating each other to know more and explore more.  Customers by nature want to know more about the brand and it can be deliver in ma...

This is a very basic question right? Actually, it is not. In most of the cases people tend to think content implies only to written stuff which is full of alphabets, words, lines, paragraphs and chapters. Content is far larger than mere written paragraphs. It includes almost everything. Let me roll out the list for you - Video | Audio | Drawings | Sketch | Photographs | Numbers | Painting | Dance | Drama and many more. Actually, content can be anything that can help to communicate with your audience. Content delivers your brand’s message and value to your target audience and customers. It is the messenger of your brand and sometimes acts as your brand’s ambassador. Again, whatever helps your brands to communicate and spread the presence is supposed to be the content. Journey of the ‘content’ officially starts, when you show your logo to entire and world and want everybody to talk about it. Since that time whatever you use, realistically or metaphorically must be known to ever...

Why on earth you will pick social media to promote your brand and establish our brand’s presence at first place over the mainstream media? Doing business needs loads of guts. You won’t get salary or pay cheque at the end of the month. You won’t have any particular repetitive work schedule, you won’t get adequate rest for your health and yourfamily time has to be rescheduled again and again. Your mission is completely different from the rest of your peer groups. Everything is at stake for your dedication that wants to change your dream into a reality. Social media will help you to realise it. Determine your audience | Create Clear and Crisp Communication | Pick Your Social Media Platform(s) Determine your audience Running any start-up needs courage and creativity. Courage doubles up for lacked resources and fund whereas creativity boosts the enthusiasm at its best. Everything seems alright at the start, but if you don’t plan properly then whatever you want to create it can be...

Do you think this question absurd or not valid? Or this has nothing to do with your present business? Think again? If your beliefs and dreams are not strong enough to build and hold an entire empire how do you convince other people then? You surely are not thinking about faking about your business, do you?  If you are thinking offaking your beliefs in your own business then stop right there for your good. Your business is your brainchild and cannot be understand by anybody else at the initial stage. First you have to believe in your own abilities and dreams. Whatever you are trying to build is your own creation and nobody else has the chance to get under your skin at the start. But if you think you want to earn some easy money just because you want to become millionaire or billionaire. All the big business heads around the world and owners of top-end Forbes listed companies have started their journey with a strong self-beliefs. They believed in their abilities, their resp...

The question of faking any brand is really vital. But why the question of faking any brand arises? The story of faking starts when you are happily obliging to inflate your brand presence in front of your customers with the help of fake twitter followers or fake likes in facebook. This is your first step of distancing your brand from your target audience because you are not telling the truth or portraying the real picture of your brand to your customers. Every brand has a personality . If any brand lacks personality then it’s the duty of the owner of the brand to create and maintain it. By now you can surely understand that whatever may be the character and personality of the brand it cannot and must not fake to its customers. Customers love to associate themselves emotionally with the brand they want to use. Emotional attachment with any brand defines the characteristics of that brand along with its customers.  Brand they pick for their use also points the social strata th...

Let’s come to the point straightaway, nothing comes ‘Free’ in this world and if you are in the mid of an illusion of any utopian world, come down to reality.  Whenever you hear the word, ‘Free’ then rest assured this ‘Free’ too has a price tag. Sometimes, you can get the idea and sometimes you don’t have any. Despite of that people love the word, ‘Free,’ which is really amazing to and quite an unbelievable fact. This again comes under psychology. In case of general mass, whose brains are always triggered by some elements which are elusive yet attractive! People tend to attain the post or position which in normal situation is next to impossible. Great marketers know these facts from the beginning and they try to lure that unconscious or sub-conscious section of the brain which somehow forces the decision making in the later stage. Decision making in the case of buying can be influenced and marketers can slowly but surely guide their target customers with the help of effec...

Whoever using social media is using it to gain something or other. Social media allows you to expand your personal space to the world arena.  Depending upon the area one wants to cover, the chance of gaining the upper hand over your competitors can be obtained. Simple theory of need and the supply plays a vital role across all social media platforms. Although this is primarily a theory from the economics but there are few psychological aspects are attached to it. Craving for something sometimes comes from various reasons including peer pressure and personal desire to acquire something unimaginable. Product or Service from any company should look at the people’s behaviour before jumping the sales gun pointing towards target customers . Social media has a special gift which is the power to instant interaction with the present and future customers. This also helps to monitor the brand’s progress in the minds of customers’. Need of the hour is to set the goals for each s...