Each passing day poses a new question
that is applicable to all buyers and traders. There is no doubt that online shopping portals are emerging like monsoon rain but the main question still remains unanswered. How many of
them survive the stiff competition? On the other hand, overflow of online portals slows down footfall in stores
as people prefer to purchase from the comforts of their homes or offices (although
it is questionable as to how much comfort one can get in an office atmosphere
except for the salary at the end of the month).
Brick and Mortar stores these days are facing a different problem as people are not flocking in huge numbers which was a norm till a few years back. Despite the fact that every store has its uniqueness in style, thinking, interiors and products they sell. There was a time in the past when people love to visit these stores to pick their choices by checking them out physically. Those days customer used to trust their five senses and buy only those items which satisfied all of their senses. But things have changed now.
Online shopping portals have different issues to deal with. At the start, people were apprehensive, about the feasibility and accountability. These days, people do buy online yet there are a small number of doubts floating in the air. Although there are plenty of options that one can find with a click of a mouse but the number of doubts still loom large in the minds of the customers. The doubts vary from product to product, like – consumable goods get different reactions from the fashion, furniture, and other items. In simple terms, consumers or buyers have used different perceptions for each segment of product in order to buy items from online portals.
Both the selling points are fighting it hard to convince their buyers to buy from them and remain loyal. Worldwide, both these segments hold different appeal in different countries and marketers need to work out different strategies to convince the buyers.
Brick and Mortar stores these days are facing a different problem as people are not flocking in huge numbers which was a norm till a few years back. Despite the fact that every store has its uniqueness in style, thinking, interiors and products they sell. There was a time in the past when people love to visit these stores to pick their choices by checking them out physically. Those days customer used to trust their five senses and buy only those items which satisfied all of their senses. But things have changed now.
Online shopping portals have different issues to deal with. At the start, people were apprehensive, about the feasibility and accountability. These days, people do buy online yet there are a small number of doubts floating in the air. Although there are plenty of options that one can find with a click of a mouse but the number of doubts still loom large in the minds of the customers. The doubts vary from product to product, like – consumable goods get different reactions from the fashion, furniture, and other items. In simple terms, consumers or buyers have used different perceptions for each segment of product in order to buy items from online portals.
Both the selling points are fighting it hard to convince their buyers to buy from them and remain loyal. Worldwide, both these segments hold different appeal in different countries and marketers need to work out different strategies to convince the buyers.
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