By Choice

Success of your brand depends upon two factors Happiness and Love. Believe it or not, these two factors have the power to drive your customers towards your brand.  Yes, love is saleable and it can earn trillions in profit if you do it in a correct way. Same can be said for ‘happiness’ as companies are selling it like a hotcake and managing to earn a lot. Why these two emotions are selling? There is no denial that people love to be loved and enjoy their happiness.  Anyone who is offering or promising happiness or love then it is hard to resist or deny.  People or customers all over the world are looking for more happiness and more love in everything they see, touch, or use. Happiness sets people in a positive mindset which also means appreciating life and surroundings. If you can convert them into profit then nothing like it.  But what is Happiness? According to  Positive Psychology    – “Happiness is a state, not a trait; in other words, it i...

Most businesses these days are taking the online route to reach out to their customers. But are they doing it in the right way? Small or mid-level businesses owners /managements either running out of ideas or fighting it out in the crowded methods suggested by some experts. Whatever experts have said so far is absolutely correct and those solutions will give you results but you need to tweak those solutions as per your business .  You cannot uniformly use the same methods over and over again to all businesses irrespective of segmentation. Each business has its own set of a) Goals | b) Customers | c) Products / Services Even if two businesses are catering to the same segment for example – Cloud computing, or  Food delivery but the way they operate or offer their services can be completely different. So, implementing the same rules of digital marketing may not get the success that the company is looking for. In this respect, it is always good to have a thorough loo...

  You have a business or company that offers products or services and you want your customers to buy your products or services, which is a natural phenomenon. Question is – are you making enough efforts to m otivate your customers to buy your products? How to make your business a success?  Let’s clear the air- You have a business that may or may not have competitors and your goal is to become the first choice of your customers. What actions you have taken so far to make your brand/ business attractive to your target audience? Situation 1 – You are dealing with competitors We all know mega fights between two cola giants – Coca-cola and Pepsi. This is a classic case of competition that dates back to the 1980’s. Dubbed as ‘the GreatCola War ’ where both the companies have engaged in mutually-targeted marketing campaigns to fuel the competition between each company's product lines. Things you should/ must look at are - 1. Now consider your business -are your products/...

  Creating and building any brand is not an easy task ( well we all know that).  Among many things that are needed and essential for building a brand one thing is a must i.e. name of the brand. Naming a brand is not an easy task. While naming a brand or any services I have faced a few challenges during my 14 years of career. Hopefully, this article will help companies to come up with a perfect plan and preparation while naming their new products, services, or even a new company. Things to be considered before naming 1) Type of company – There are different segments and types of companies out there in this world. Some companies are aiming to serve the medical profession; some are planning to venture into the hospitality industry, some are eager to be a part of the food delivery system and some organizations are ready to go for travels and tours. Each segment has its own demand and need. You need to be very careful about choosing a word or alphabet before thinking of an...

Online Audacities Online brand endorsements are looking at possible high risk of losing celebrities. Signs are really worrying as some sections of people are resorting to online abuse, bullying, racially provocative slurs, and many more activities in the same line. Like a coin, everything has two sides so is social media and it boils down to the users which side he or she will take. Since the invention and expansion of social media people around the world are finding it easy to connect and state their opinions. In doing so, some of them are crossing the lines of decency and posting, tweeting, reacting in the worst manner. Celebrity & Social Media: Celebrities these days are way more interactive than older days. Social media platforms are the easiest ways to keep in touch with the fanbases to remain in the limelight as well as relevant. This surely brings in good news for marketers and brands around the world. It is always easy to address or promote a specific brand through...

  Everybody wants success. Post covid, most of the businesses hit by lockdown, and each one of them struggling to cope up . The best possible solution right now is to go online and re-establish their brand. Depending on your nature of business you can actually target the entire world as your customers if you take the online route. This is of course a well-known fact. But how you get to success ? There are many ways you can achieve it. Let’s start with all the basic needs. 1) Set up a website – This is of-course a well-known point but there is a difference between a good responsive, user-friendly website and a bad website. If your website is slow, difficult to navigate, links are not working, content is not good then you will never be able to attract people/traffic to your site. Take a look at your site and take opinions from different people. To check the site speed of you can go to Google’s site speed checker 2) Build Your Reputation in Social Media : We all know how powe...

  The headline is real even in this year of 2021. There are brands, companies, and people who are yet to understand the importance of SEO or Search Engine Optimization.  Importance of SEO is well-known to all of us but there are people who are still not sure about it. Don't they need success ? You need to have a very high level of patience and set of logic to deal with them. Here are some questions you may face if you are pitching for SEO for you company 1) What is SEO – Well you need to take a small class right there in an easy crisp way. Don’t use too much jargon. 2) Why I need it? – Even if you explain SEO you must be ready to face this question. Try some different ways and show them the importance . 3) Why I am not seeing it now? – There are people who like to see instant results. Three months or six months for them is a way too long timeline. 4) What are keywords? – Go back to the classroom. Set aside a certain portion of your time 5) Why and how much I s...

  Companies across the world are banking heavily on social media marketing these days. More and more brands are now convinced that social media marketing is the way to woo their target customers. There are different ways a company or an agency can run Social Media Campaigns but in most cases, people are unable to get the desired results due to faulty strategies and mistakes they make in general. So, in order to avoid those mistakes, you can take note of the following  1. Know your audience - This may sound cliche but this is the fact you should double-check. Audience demography holds immense importance and you need to take care of that first. Once you are sure about your audience you can go for your next step.  2. Make A Survey - Surveys are important as they will give insights that will be m helpful for your campaigns. I have done many surveys for my clients and my companies in different ways by making them interesting and attractive. Your survey questions should be en...

  Happy New Year to everybody. Last year taught us a lot. Businesswise. it taught us that one should always prepare for all types of uncertainty. However, online prospects are looking brighter compared to brick and mortar stores. So, what can we expect this year? My 14 years of experience in social and digital media, as well as advertising and branding, have helped me to come up with the following points.  Dealing with the Pandemic  First things first, the pandemic is not over yet and it is still lurking around with a new strain. It means that we have to be doubly alert and be prepare for the  future . It is important for entrepreneurs from all sectors to take proper actions.  These actions can be anything depending upon your business but mostly will depend on your consumers' behaviour. Customers have changed their ways because of this pandemic and they are now resisting impulse buying.  What can you do to attract them? 1. Add More Value  Unless you ad...