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Why some brands don’t feel the need of SEO yet?

 


The headline is real even in this year of 2021. There are brands, companies, and people who are yet to understand the importance of SEO or Search Engine Optimization.  Importance of SEO is well-known to all of us but there are people who are still not sure about it. Don't they need success?


You need to have a very high level of patience and set of logic to deal with them.

Here are some questions you may face if you are pitching for SEO for you company

1) What is SEO – Well you need to take a small class right there in an easy crisp way. Don’t use too much jargon.

2) Why I need it? – Even if you explain SEO you must be ready to face this question. Try some different ways and show them the importance.

3) Why I am not seeing it now? – There are people who like to see instant results. Three months or six months for them is a way too long timeline.

4) What are keywords? – Go back to the classroom. Set aside a certain portion of your time

5) Why and how much I should pay – This is of course a tough one to answer but this is a valid question on their part. You need to be ready with a proper answer and plan.

6) I hired one company earlier but didn’t get any result – Another tough hurdle. Here, the client is not happy as he/she already faced an unpleasant situation. One  must be very cautious to deal with this type of client/company.


I have already faced clients who asked me the above questions and I can understand their viewpoints too.
Let me explain a bit, why they are apprehensive about SEO

1) They still believe in brick & mortar store concept

2) They are not sure about the outcome

3) Some organizations are run by people who are not technologically savvy
4) There are organizations who don’t feel the need to go online – Yes, they still exist.

5) Too slow process, not getting immediate results

There are ways to convince them which I have done over the years. You must show them the way and be honest with your price and given timeline.

If you want to know more about SEO and my experience with different clients then do let me know.
To get a social media marketing solution you can comment below. If you want to have a complete solution in Social Media Marketing then let me know. 

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