How crazy one can be? Well, if you know the reality, then you know the answer and if you are not then you must handle clients especially in the advertising and social media marketing domain. But we know the thumb rule ‘Client is the King’ and we all abide by it. But what you will do when clients ask for some unruly demands that mostly come due to poor knowledge?
Why can’t I find my ad?
Why not my next-door neighbor getting the ad?
Why my Facebook ad promotion is not reaching every door on every floor of my apartment?
Why can’t I see the ‘Sponsored’ tag on my ad? I mean am not even seeing my ad on Facebook?
Really, do you want all these?
Yes, there are clients who can cover extra mile to demand anything without thinking fact that whether it is really possible or not? Sometimes, you want to go mad or pull your hairs, which I can’t even do as I prefer to stay bald. Why? I used the line– ‘Bald is Beautiful’ which I wrote long back and that was the first time I got instant approval and the ad was a hit.
But, that happened because the client gave me the freedom to explore creativity. Not every client will do that for sure. Especially, as I mentioned earlier in this article before- What if the client wants to see that the Facebook ad run by you must display on his neighbor’s FB Feed. Remember, here also, you budget is not that big that you run a huge campaign that covers everything and Facebook earns a Fat pay Cheque.
There are times when everything is ready and just scheduled to publish, the client can call you and change the entire design and content. Reason? Apparently, there is no reason; he just wanted it to change. You can’t even put your foot down and say no all the time because he is the one who is footing the bill. These types of incidents do happen and sometimes one after another. All you can do is to hold your nerve, keep your pressure in control and mind in check else you can blast anytime.
When the storm is over, you will feel like a person who is hit by a Tsunami. Everything is lost and your hard-earned I.Q has gone for a toss. You recover and wait for the next storm to come. Then the time will come when another wild customer can wish stars and moon in the same orbit. If you love challenges you will surely take a plunge.
Why not my next-door neighbor getting the ad?
Why my Facebook ad promotion is not reaching every door on every floor of my apartment?
Why can’t I see the ‘Sponsored’ tag on my ad? I mean am not even seeing my ad on Facebook?
Really, do you want all these?
Yes, there are clients who can cover extra mile to demand anything without thinking fact that whether it is really possible or not? Sometimes, you want to go mad or pull your hairs, which I can’t even do as I prefer to stay bald. Why? I used the line– ‘Bald is Beautiful’ which I wrote long back and that was the first time I got instant approval and the ad was a hit.
But, that happened because the client gave me the freedom to explore creativity. Not every client will do that for sure. Especially, as I mentioned earlier in this article before- What if the client wants to see that the Facebook ad run by you must display on his neighbor’s FB Feed. Remember, here also, you budget is not that big that you run a huge campaign that covers everything and Facebook earns a Fat pay Cheque.
There are times when everything is ready and just scheduled to publish, the client can call you and change the entire design and content. Reason? Apparently, there is no reason; he just wanted it to change. You can’t even put your foot down and say no all the time because he is the one who is footing the bill. These types of incidents do happen and sometimes one after another. All you can do is to hold your nerve, keep your pressure in control and mind in check else you can blast anytime.
When the storm is over, you will feel like a person who is hit by a Tsunami. Everything is lost and your hard-earned I.Q has gone for a toss. You recover and wait for the next storm to come. Then the time will come when another wild customer can wish stars and moon in the same orbit. If you love challenges you will surely take a plunge.
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