By Choice

Success of your brand depends upon two factors Happiness and Love. Believe it or not, these two factors have the power to drive your customers towards your brand.  Yes, love is saleable and it can earn trillions in profit if you do it in a correct way. Same can be said for ‘happiness’ as companies are selling it like a hotcake and managing to earn a lot. Why these two emotions are selling? There is no denial that people love to be loved and enjoy their happiness.  Anyone who is offering or promising happiness or love then it is hard to resist or deny.  People or customers all over the world are looking for more happiness and more love in everything they see, touch, or use. Happiness sets people in a positive mindset which also means appreciating life and surroundings. If you can convert them into profit then nothing like it.  But what is Happiness? According to  Positive Psychology    – “Happiness is a state, not a trait; in other words, it i...

Most businesses these days are taking the online route to reach out to their customers. But are they doing it in the right way? Small or mid-level businesses owners /managements either running out of ideas or fighting it out in the crowded methods suggested by some experts. Whatever experts have said so far is absolutely correct and those solutions will give you results but you need to tweak those solutions as per your business .  You cannot uniformly use the same methods over and over again to all businesses irrespective of segmentation. Each business has its own set of a) Goals | b) Customers | c) Products / Services Even if two businesses are catering to the same segment for example – Cloud computing, or  Food delivery but the way they operate or offer their services can be completely different. So, implementing the same rules of digital marketing may not get the success that the company is looking for. In this respect, it is always good to have a thorough loo...