Happy New Year to everybody. Last year taught us a lot. Businesswise. it taught us that one should always prepare for all types of uncertainty. However, online prospects are looking brighter compared to brick and mortar stores. So, what can we expect this year? My 14 years of experience in social and digital media, as well as advertising and branding, have helped me to come up with the following points. Dealing with the Pandemic First things first, the pandemic is not over yet and it is still lurking around with a new strain. It means that we have to be doubly alert and be prepare for the future . It is important for entrepreneurs from all sectors to take proper actions. These actions can be anything depending upon your business but mostly will depend on your consumers' behaviour. Customers have changed their ways because of this pandemic and they are now resisting impulse buying. What can you do to attract them? 1. Add More Value Unless you ad...