By Choice

                                                                        Each passing day poses a new question that is applicable to all buyers and traders. There is no doubt that online shopping portals are emerging like monsoon rain but the main question still remains unanswered. How many of them survive the stiff competition?  On the other hand, overflow of online portals slows down footfall in stores as people prefer to purchase from the comforts of their homes or offices (although it is questionable as to how much comfort one can get in an office atmosphere except for the salary at the end of the month). Brick and Mortar stores these days are facing a different problem as people are not flocking in huge numbers which was a norm till a few years back. Despite the fact that every store has i...

                                            If you are doing any business and you have a product (or series of products) which is up for sale you primary target to sell it in volumes. But you often face numerous hurdles. Problem of selling your product gets more hectic and herculean when you have no idea about the minds of your customers. It’s a proven fact that today’s customers are spoilt for choices . Every other day one or more company is emerging on the surface with a new product and promising its customers with hell lot of quality and benefits. Numerous marketing theories, uncountable marketing gurus and trillions of solutions are available but what you are going to take? How do you plan to read your customers’ minds? Do you really know what tickles their brains? Do you really know how to convince your customers to put their trust on your products? Do you really ...

            Are you planning to set up a new business or should I say in today’s term a ‘start-up’ ? People who are independent, creative and love to explore new things life, along with a passion for adventure, are always prone to do something on their own.  They don’t mind the odds and stay focused throughout to pursue their dreams.  Their passions are commendable, so is their wish to establish a whole new idea in front of everybody in this world. They take risks, they put their hard-earned money from their previous careers and they almost give up their social lives just to attain the goal they are aiming for.  Even then, not all of them are able to create the buzz. Why they fail while others have the chance to see the light of success? There are few reasons behind this. a) Planning fails to blend with Passion: This is quite common which mostly seen in the young minds and over-enthusiastic souls. In their pursuit of passion they...