Need always differs as per what you need! Complicated? Actually, it’s not! In the world of consumerism, needs are created to fulfill the unfulfilled wishes . Every product in this world is the result of people’s wishes and needs. Almost every day a new product, service or concept is created to serve the need of the people. And the entire world loves it. Consumerism these days differs slightly from the past. Despite tons of theories by eminent people around the world; consumerism caters to only to the needs which is sometimes created, as said earlier. But needs also leads to competition among marketers and brands. They always try hard to dissect the needs into pieces and that too according to their conveniences. Once the brands are convinced about their products they are at their best to convince people about the needs . Needs that are required to propel the people towards buying! People slowly become buyers and the...